#Multitouch marketing Offline#

IRI's robust data, partnerships and ability to drive more effective activation can enable clients to achieve up to 25% greater return on ad spend through campaign optimization.

#Multitouch marketing Offline#

With IRI Multi-Touch Attribution, you can finally close the gaps between your online and offline data and implement the optimal sequence for your path to purchase.

Here are some of the key findings from our experience with premier companies, including eight best practices for overcoming attribution implementation and adoption challenges. It provides additional offline sales data sources to ensure a balanced view and gives you insights on how tactics drive sales at a more granular level by channel, target, creative, ad format/size and more. But the sheer volume of data generated by cross-channel marketing, combined with the variety of desired business outcomes, can make it difficult to know where to begin. The solution can track online and offline conversions, weighting both touchpoints effectively. What channels and combinations of channels and tactics work best?.How can I drive penetration, trips and sales through improved synergy between touchpoints and campaign messaging?.How can I document the customer journey?.What are the interaction effects among touchpoints?.With it, you can answer questions such as: IRI Multi-Touch Attribution™ helps you understand which specific touchpoints and paths matter most to create the optimal sequence throughout the customer journey. With a continually changing advertising ecosystem and the risks of data deprecation due to increased regulations across the globe, advertisers need access to high-quality and extensive first-party purchase and household-level data, powered by deep partnerships, to drive more effective campaign optimization. Understand which touchpoints in the consumer journey led to purchase and where to make changes for optimal results. CPG Economic Indicators Track demand, supply, channel shift and other key metrics.COVID-19 Solutions Daily and weekly data enables rapid decisions.Big Data Technology Driving faster and better decisions.Retail Powerful solutions for more loyal shoppers.Media Connecting consumers viewing and buying.Analytics and In-Market Execution Prescriptive analytics expertise to uncover growth pockets.Consumer and Shopper Deeper understanding of attitudes and behaviors.Market Performance and Strategy Track, assess and innovate - in store and out.